RIM - Reverse Industrial Movement The most striking thing about RIM is the design, which takes inspiration from the world of motor racing, the ‘Reverse’ system allows the case to be inverted fully in both directions. Two special arms allow the case to rotate freely, and a simple manoeuvre transforms RIM into an elegant and sporty chronograph watch.
Unlock the buckle, rotate the case and enjoy your RIM: the one, twice. RIM is designed in Italy by Simone Mazzucato. Simone Mazzucato is a renowned industrial designer, an ambassador of Italian taste in creativity. From Milan he brought fashion, design and trends where the wildest ideas become reality: Hong Kong. Mazzucato is never satisfied, never ordinary, never boring.